30+ years of adventure, and logo hasn't aged. As for the branding, I gave it matchy-matchy look.

For over 30+ years under the Emirates Group, Arabian Adventures been crafting desert and city adventures in Dubai, maintaining the timelessness of its iconic logo. As Dubai evolved, the company recognized the need for a structured brand identity, ensuring it mirrors the promise of vibrancy and unique experiences.

Old brand guidelines had only one page with a logo and no descriptions of identity usage, which brought inconsistency in the communication.

After collecting information from the businesses, findings about the target audience, competitors, and industry trends, I developed the company's positioning:

We are the adventure experts

We have spent over 30+ years discovering the region's hidden gems and best experiences, all while engaging and working with its people. We are daring to take an adventure - we are a reminder to connect to earth and people. We are here to show exciting adventures. We are fun, friendly, and confident enough to bold talk. What adventurers saw and did should be the most memorable part of their trip, not the price they paid for it. We value priceless experiences and ensure time with us is filled with unforgettable moments. We stand for: Embracing people for a new adventure, Leading with high-end service, Creating happiness, and Supporting the environment.

I created a detailed usage guide for the new identity

Inspiration for the identity came from the logo, its vibrant colors, and its curves. I made the identity with patterns that manipulated the logo continuation.

Going live.

Stepping away from the usual routine of working with branding agencies, I took the reins as both the client and the creator. Diving deep into the business's core, the branding came out not just sleek but super functional for all brand needs. Feedback from the business side has been overwhelmingly positive. While navigating the creative direction for this project solo had its challenges, the final piece speaks for itself.