Evercare — Liza Rann

Illustrations commissioned by FITCH [The World's leading retail and brand consultancy] as part of their identity for client EVERCARE [The Abraaj Group].

A series of healthy living illustrations depict families in various situations across medical and healthcare facilities. Work will be featured in 3 regions across multiple hospitals.

The Brief:
Illustrate low income families in everyday life situations and portray the hospital as a positive environment, all while keeping corporate branding.

The Solution:
Create contrast in colors and the positive/negative spaces. Showing emotional moments that everyone can have.

March 2018.

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